Spring 2025 Projects
Beta Agency
Archit Maurya, Leonel Sesuraj (PM), Ayush Karkare, Srushti Vaidyanathan, Daria Surmach
Beta Agency is a commercial real estate transaction/advisory platform based in California. They seek to integrate AI solutions that streamline repetitive processes in the workplace. The team’s deliverables involve customizing LLM (Large Language Model) scripts to generate on-demand deliverables, such as sales brochures and S.W.O.T. analyses for property transactions.
Anu
Calvin Wong (PM), Naisha Patel, Aashika Vankadari, Mahek Madan, Koon Klieopatinon
Anu is a sustainable Ag-Tech startup founded by Purdue Alum. The team supported Anu’s go-to-market strategy by identifying high-potential verticals and developing financial models to assess feasibility. Key deliverables included a dynamic DCF tool, market sizing estimates exceeding $4B in opportunity, and strategic recommendations for client partnerships.
GrubMarket VDR
Keshav Arvind, Rahul Shah, Guilherme Giuzio, Rishi Rajiv, Pedro Garcia (not pictured)
GrubMarket is an online marketplace connecting consumers with fresh, local food producers. The company recently developed Virtual Data Room (VDR) platform and sought a go-to-market strategy for its launch. The team conducted a competitive landscape assessment, pricing strategy analysis, and customer segmentation. Final deliverables included a comprehensive GTM strategy, detailed pricing models tailored to specific verticals and strategic recommendations such as potential partnerships and satellite branding opportunities.
GrubMarket ML
Vihaan Chadha, Uday Manneru (PM), Christopher Han, Arvind Rajagopalan, Bharath Sadagopan (not pictured)
GrubMarket is a food-tech company leveraging AI to optimize operations across the food supply chain. The team designed a smart bank reconciliation solution combining rule-based logic, natural language processing, and machine learning. The tool significantly reduces manual effort and improves data quality. Deliverables included a technical implementation guide and a MVP of the algorithm itself.
Limited Hype
Limited Hype is a sneaker and streetwear resale shop based in Kittery, Maine, offering a storefront for collectors and casual buyers alike. The supported the business with a financial analysis and customer data dashboard to inform operational and marketing decisions. Key deliverables included a breakeven analysis, employee cost simulations, and a Power BI dashboard organizing customer trends and expenses.
Aditya Chandramouleeswaran, Evelyn Detar, Ramya Rajaram, Lahari Bikkavili, Nicholas Greenwood (PM, not pictured)
Great Harvest Bread Co.
Rohan Devulapally, Sohil Doshi, Cal Gotlieb (PM), Alex Gansler, Scott Criel (not pictured), Sean Klein (not pictured)
Great Harvest Bread Co. is a bakery based in Lafayette, IN, where daily production decisions were historically driven by manual forecasting. The team developed an AI-powered predictive model and user interface to automate inventory planning based on historical sales, weather, and product trends. Key deliverables included a custom AI model, a dynamic dashboard, and a full production schedule generator.
Digby’s Pub & Patio
Digby’s is a pub-style restaurant in Lafayette known for its American cuisine. The team was tasked with developing a marketing strategy to attract a younger customer base, particularly Purdue students. Key deliverables included a targeted outreach plan using Meta’s advertising API, a guide for local engagement through initiatives like farmers markets, and a curated contact list of campus organizations and Greek life chapters to support long-term relationship building.
Rishabh Suresh, Samantha Paguia, Shreya Godhani (PM), Dakota Jameson, Fiza Naeem (not pictured)